Free tool · All platforms
Engagement rate calculatorWith benchmarks.
See your rate next to creators your size.
- Free, no login
- Nothing stored
- 5 platforms
Enter your followers and totals to see your rate.
AIGNCY Media
Want more reachfrom the same posts?
AIGNCY Media runs growth and distribution for creators: the accounts, the pages and the posting, on every platform you need, from a content plan built for each one.
No results are guaranteed: platforms decide what they show. We tell you what we will run and report what it did.
Benchmarks by follower count
What’s normalfor your size.
Medians from Influencer Marketing Factory × HypeAuditor, Creator Economy Report 2026 (2025 posts). “Typical” is our rounded range around the median, not a published figure.
Instagram (Likes + Comments) ÷ posts ÷ followers × 100
| Followers | Median | Below typical | Typical | Strong |
|---|---|---|---|---|
| 1K–10K | 2.5% | under 1% | 1% to 5% | 5%+ |
| 10K–50K | 1.2% | under 0.5% | 0.5% to 2.5% | 2.5%+ |
| 50K–500K | 1% | under 0.5% | 0.5% to 2% | 2%+ |
| 500K–1M | 0.6% | under 0.3% | 0.3% to 1.2% | 1.2%+ |
| 1M+ | 0.5% | under 0.25% | 0.25% to 1% | 1%+ |
Feed posts are rated by followers. If you enter views (mostly Reels), you also get a views-based rate, rated against Reels medians.
TikTok (Likes + Comments + Shares) ÷ views × 100
| Followers | Median | Below typical | Typical | Strong |
|---|---|---|---|---|
| 1K–10K | 7.8% | under 4% | 4% to 12% | 12%+ |
| 10K–50K | 7.8% | under 4% | 4% to 12% | 12%+ |
| 50K–500K | 7.8% | under 4% | 4% to 12% | 12%+ |
| 500K–1M | 7.8% | under 4% | 4% to 12% | 12%+ |
| 1M+ | 7.8% | under 4% | 4% to 12% | 12%+ |
TikTok medians barely move with account size (7.4% to 8.1% of views), so one band covers every tier. There is no trustworthy creator data for the by-followers rate, so it has no band.
YouTube (long-form) (Likes + Comments) ÷ views × 100
| Followers | Median | Below typical | Typical | Strong |
|---|---|---|---|---|
| 1K–10K | 3.7% | under 1.5% | 1.5% to 6% | 6%+ |
| 10K–50K | 3.6% | under 1.5% | 1.5% to 6% | 6%+ |
| 50K–500K | 3.4% | under 1.5% | 1.5% to 6% | 6%+ |
| 500K–1M | 3.2% | under 1.5% | 1.5% to 5.5% | 5.5%+ |
| 1M+ | 2.6% | under 1.2% | 1.2% to 5% | 5%+ |
Rated by views, not subscribers.
YouTube Shorts (Likes + Comments) ÷ views × 100
| Followers | Median | Below typical | Typical | Strong |
|---|---|---|---|---|
| 1K–10K | 1.7% | under 1% | 1% to 3.5% | 3.5%+ |
| 10K–50K | 2% | under 1% | 1% to 4% | 4%+ |
| 50K–500K | 2.4% | under 1% | 1% to 4% | 4%+ |
| 500K–1M | 2.6% | under 1.2% | 1.2% to 4.5% | 4.5%+ |
| 1M+ | 2.4% | under 1% | 1% to 4% | 4%+ |
X and Threads
No published creator data by account size. For reference, Buffer’s 2026 reportputs the median at about 2.5% of reach on X and 3.6% on Threads, across all kinds of accounts. The calculator shows your rate next to that figure without rating it.
Method
The maths.No black box.
- Instagram: (Likes + Comments) ÷ posts ÷ followers × 100 (also (Likes + Comments) ÷ views × 100)
- TikTok: (Likes + Comments + Shares) ÷ views × 100 (also (Likes + Comments + Shares) ÷ posts ÷ followers × 100)
- YouTube (long-form): (Likes + Comments) ÷ views × 100
- YouTube Shorts: (Likes + Comments) ÷ views × 100
- X: (Likes + Replies + Reposts) ÷ views × 100 (also (Likes + Replies + Reposts) ÷ posts ÷ followers × 100)
- Threads: (Likes + Replies + Reposts) ÷ views × 100 (also (Likes + Replies + Reposts) ÷ posts ÷ followers × 100)
Why totals: most apps show per-post numbers, so adding up your last 10 to 20 posts is quicker than averaging. Leave out a viral post so one outlier doesn’t skew the result.
FAQ
Questions.Answered.
What is a good engagement rate?
It depends on the platform and your size. On Instagram, the median for accounts with 1K to 10K followers is about 2.5% of followers per post, falling to about 0.5% past a million. On TikTok it is about 8% of views at every size. The tables on this page give the typical range for each tier.
How do you calculate engagement rate?
Add up the likes and comments (plus shares on TikTok, X and Threads) across your recent posts. Divide by the number of posts and by your followers for a follower-based rate, or by total views for a views-based rate, then multiply by 100. The calculator does both where it makes sense.
Should I use followers or views?
Use the one the benchmark uses. Instagram feed posts are usually measured against followers. TikTok, Reels, YouTube, X and Threads are measured against views, because who sees a post depends on the algorithm more than your follower count. The two numbers aren’t comparable with each other.
Why does engagement rate drop as accounts grow?
Bigger audiences include more casual followers, and reach grows faster than the share of people who interact. It is normal and is why every benchmark here is split by follower tier.
Why does one viral post throw off my number?
The calculator averages your totals. One post with ten times your usual likes lifts the average well above what is normal for you, while the benchmarks are medians. Leave the outlier out for a fair comparison.
Where do the benchmarks come from?
Medians from The Influencer Marketing Factory and HypeAuditor’s Creator Economy Report 2026 (2025 posts from about 5.2 million Instagram, 3 million TikTok and 1.1 million YouTube accounts, mostly US audiences). The low, typical and strong cut-offs are our own rounding around those medians. For X and Threads there is no reliable data by account size, so we show a single reference figure from Buffer instead of a rating.
Do you look up or store my account?
No. You type the numbers in and the maths runs in your browser. Nothing is looked up, scraped or saved.
Does a higher engagement rate mean more money?
Not directly, and we don’t make income claims. Engagement shows how your audience responds. What that turns into depends on your offer, your links and your niche.
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From Intelligence
Read next.On gncy.ai.
- GrowthThe Creator Platform Landscape in 2026Where attention and conversion live for creators in 2026, platform by platform.www.gncy.ai ↗
- TrendsGoing Viral Is Not a StrategyWhy consistent content, distribution and systems beat viral luck over time.www.gncy.ai ↗
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